Outbound That Actually Works for HR Tech

We build and run your sales pipeline so you can focus on closing. No hiring. No guessing. Just meetings with HR decision-makers who want to talk.

Book a Strategy Call
See Pricing

THE PROBLEM:

Outbound is broken for most HR tech startups

You’ve tried:

  • Hiring an SDR who ramped for 6 months then quit

  • Agencies who sent generic templates to the wrong people

  • “Doing it yourself” between 47 other priorities

Meanwhile, your competitors are booking demos and you’re stuck wondering why your emails get ignored.

The problem isn’t outbound. It’s that no one running it actually understands HR buyers.

THE SOLUTION:

What is PIPR?

PIPR is an outbound engine built specifically for HR and Worktech companies.

We don’t just send emails. We:

  • Map your exact ICP (not "HR managers" — the actual humans who buy)

  • Build lists of decision-makers at companies that fit

  • Write messaging that sounds like a peer, not a pitch

  • Set up bulletproof sending infrastructure

  • Run campaigns daily and optimize weeklyMeanwhile, your competitors are booking demos and you’re stuck wondering why your emails get ignored.

  • Book meetings on your calendar

You sell. We fill the top of the funnel.

WHY PIPR

Built by Someone Who's Been in the Seat

PIPR was founded by a 6-year HR tech veteran who spent 3+ years as an SDR at a leading HR technology company.

I've:

  • Made thousands of cold calls to HR leaders

  • Written sequences that actually get replies

  • Sat through the demos, heard the objections, closed the deals

  • Watched generic agencies burn money with tone-deaf outreach

I built PIPR because I know what works in this space — and I was tired of watching founders waste money on outbound that doesn't.

HOW IT WORKS

Phase 1: Foundation (Week 1-2)

• Deep dive on your ICP, value props, and competitive positioning

• Build your first list of 500+ verified HR decision-makers

• Craft cold email + LinkedIn sequences tailored to your buyers

• Set up sending infrastructure (domains, inboxes, warmup)

Phase 2: Launch & Learn (Week 3-8)

• Campaigns go live

• Daily monitoring, weekly optimization

• A/B testing messaging, subject lines, CTAs

• You start seeing replies and booked meetings

Phase 3: Scale (Week 9+)

• Double down on what's working

• Expand to new ICPs or verticals

• Increase volume as pipeline grows

• Monthly strategy calls to align with your sales goals

Work With Us

Our Pricing

Kickstart Sprint — $5,999 (one-time)

Perfect for: Companies who want to test outbound before committing long-term

Includes:

• Full ICP mapping

• 1,000 verified prospects

• 2 email sequences + LinkedIn messaging

• Sending infrastructure setup

• 8 weeks of live campaigns

• Weekly reporting

After your sprint, continue with a monthly retainer or take your assets and run.

Growth Retainer — $3,499/month

Perfect for: Companies ready for consistent, ongoing pipeline

Includes:

• 300-400 new prospects/month

• Ongoing campaign management

• Sequence optimization & A/B testing

• Monthly strategy call

• Slack/email support

Most clients: 2-4 meetings booked per week

Scale Retainer — $5,499/month

Perfect for: Companies ready to accelerate

Includes:

• 500-600 new prospects/month

• Multi-channel campaigns (email + LinkedIn + phone scripts)

• Trigger event monitoring (funding, hiring, leadership changes)

• Bi-weekly strategy calls

• Priority support

RESULTS

What clients typically see:

• 40-60% open rates (industry avg: 20-25%)

• 8-15% reply rates (industry avg: 2-5%)

• 10-20 qualified meetings/month

• Pipeline that actually converts